The journey
From Jember,
To The Country.
No shortcuts, no inherited playbook — just nine years of shipping work, learning in public, and building a team that outgrew every room we started in.
The foundation
Pasuruan → Jember
SMPN 1 Pasuruan, then SMAN 1 Pasuruan, then a Bachelor of Information Systems at Universitas Jember. That's where the two halves came together: systems thinking on one side, visual storytelling on the other.
2017
Nano Indonesia is born
Started as a small digital yearbook project for local schools. No investor, no safety net — just a laptop, a camera, and a conviction that graduation memories deserved better than a stack of printed pages.
Building the craft
From yearbooks to full production
The service line expanded: creative production house, AR technology, and full event organizing. Each new division came from a real client problem, not a business plan slide.
Scaling up
A team of 40, a country of clients
What began solo became a 40-person creative house handling 50+ school deals per cycle. Systems, CRM, internal PWAs — I built the tools we needed because nothing off the shelf fit how we work.
Today
231+ clients and still building
Digital yearbooks, company websites, web apps, AR experiences, and graduation productions — with a 4.9 average rating across 50+ school collaborations. Still hands-on, still shipping.
